FLM is the Fleurieu’s own magazine devoted to all that makes this area so appealing. Each issue features an interesting mix of homes and gardens, artists and designers, growers and producers, food and wine, music, literature, fashion … and a seasonal calendar of events.
FLM is a small, privately owned company with a genuine interest in the Fleurieu. We’re not sponsored by a large corporation, nor do we have any agenda other than promoting the amazing location in which we live and work.
FLM provides the opportunity for local businesses to align their brand with a high quality lifestyle publication. Our readers are likely to be 30 plus, have a healthy disposable income and live, or perhaps have a holiday home on the Fleurieu. They enjoy a quality glass of wine, eat out on a regular basis and show an interest in the arts.
They pay attention to fashion trends and always enjoy a peek inside other people’s homes, especially if they display a sense of style or architectural merit.
FLM is in constant contact with its readers through social media networks and our tireless efforts to promote the publication throughout the Fleurieu region. Magazines like FLM know their readers, and target content and advertising accordingly.
This translates to a far greater relevance for audiences than that found in other media. Add this to the fact that magazines ultimately end up being read many times over, and you have a truly cost effective advertising channel.
FLM has a print run of 8,000 and is distributed widely throughout the Fleurieu region in newsagents, wineries, restaurants, cafes and B&Bs. It can also be found in Qantas Club Lounges across Australia, giving the publication a national (and to a certain extent international) readership.
In addition, we make all previous issues of FLM available online in PDF format. This gives advertisers potentially indefinite exposure … even more reason to include FLM in their marketing budgets!
Most of our larger clients employ advertising agencies or design firms to manage their communications. These companies tend to send us completed ads for insertion into the magazine. However, some of our smaller clients take advantage of our free design service.
So if you require assistance with the design of your ad in FLM we’re more than happy to help you.
At right are some recent examples of ads we’ve designed for our clients.